Masters of Business Management
MBA 515: Marketing Management Program Syllabus
This course will introduce the student to key marketing ideas, phenomena surrounding the concept of delivering benefits to customers. It will develop the skills of marketing analysis and planning and familiarize the student with marketing strategies based on 4P theory. This course will further enhance the decision making ability of the student in the marketing arena. The student will further learn about various channels of marketing and how to measure the impact of campaigns. Successful marketing implementation requires the managed introduction of new products, effective setting of prices, persuasive communication of product value, and the distribution of the product through intermediaries or direct sales teams.
Class Participation Guidelines
Class Instructor:
Class timings: 6:00PM to 10:00PM Mon - Wed
Online Participation: www.teamviewer.com/24-7Classroom
Participation Code: 3m5-554-663*
For further course instructions please see the class syllabus page
* Participation only for students who have a current active student status with 24-7Classroom
Class Instructor:
Class timings: 6:00PM to 10:00PM Mon - Wed
Online Participation: www.teamviewer.com/24-7Classroom
Participation Code: 3m5-554-663*
For further course instructions please see the class syllabus page
* Participation only for students who have a current active student status with 24-7Classroom